Fashion Hot Spots Of Melbourne

Known as one of Australia’s prime locations, filled with great food, culture, and architecture, Melbourne is known for so many wonderful things. One thing we cannot forget about this wonderful city is its amazing shopping. Thanks to Melbourne’s fashion-forward designers and fashionistas that live in one of Australia’s much-loved cities, you can’t help fall in love with what it has to offer. When it comes to fashion, ‘Melburnians’ have a sense of style and they definitely don’t hold back on their unique trends and fashion styles.  Along with this city’s love of fashion, Melbourne is immersed in many wonderful fashion events including the Spring Racing Carnival and Melbourne Fashion Festival. Everyone is keeping an eye out on the latest hits and misses and what each season has to offer. With fashion immersed in Melbourne’s culture, everyone can enjoy this fashion-forward city and what it brings to the rest of the world including its amazing shopping districts, laneways, and shopping centers. With so many diverse shopping experiences available, the opportunities of shopping in style are endless. Here are some of the great fashion hot spots that Melbourne and not to mention Australia has to offer. So don’t forget your credit card and happy shopping!


If you are looking for a one-stop shop filled with a great range of local and international brands, Chadstone Shopping Center is the perfect place to visit. Also known as the ‘Fashion Capital’ Chadstone is home to more than 500 stores. Only 25 minutes from Melbourne City, you can get to the shopping center by car, bus, train or a complimentary shuttle bus from Federation Square and certain CBD hotels. Not only full of fashion brands, but there are also many exquisite places to eat and not to mention relax after a long day of shopping with a movie. Whether you decide to enjoy the precinct for one day or maybe two, this is a global destination that will definitely be a memorable experience. 

Bourke Street Mall

With the hustle and bustle, Bourke Street Mall is the epitome of Melbourne shopping at its finest. Enjoying the open style mall on Bourke Street you are immersed in wonderful clothing brands for all ages. However, you cannot go past the beautiful architecture of Melbourne’s postal building built in 1864, now home to Swedish fashion brand H&M. Keeping to its beautiful vintage decor, this building oozes opulence and Melbourne heritage that people love to see. 

Myer Christmas Windows

If you are lucky enough to visit the Bourke Street Mall during the Christmas period, don’t miss out on the Myer Christmas windows. The flagship store tells a story across a number of windows attracting over one million visitors each year. With the tradition over 60 years old, we have seen many wonderful stories displayed including Peter Pan, Sleeping Beauty and How The Grinch Stole Christmas. Every year it is a social treat and a lovely moment to allow you to have a break from shopping and soak up all the wonderful traditions Melbourne has to offer.

Melbourne Emporium

On those rainy days, exploring the streets of Melbourne may not be as fun as one would imagine. So to avoid the disappointments of the unknown weather Melbourne sometimes has to offer, you can enjoy a range of indoor shopping in the city thanks to Melbourne Emporium. Located in the heart of the city on Lonsdale Street, Melbourne Emporium is in a class of its own thanks to its architecture, culture, and design the accompanies its great fashion stores. Melbourne Emporium also links with Myer Melbourne and David Jones with pedestrian bridges and tunnels allowing you to stay out of the weather and the hustle and bustle of city traffic. But what can a shopping precinct be without an array of dining options? With food also being a big part of Melbourne’s culture, Melbourne Emporium does not disappoint with a great range of yummy cuisines and options for everyone. Food and fashion, you cannot go wrong!

Chapel Street

With an eclectic collection of fashion labels, Chapel Street is another fashion destination of Melbourne at its finest. With many fashionistas enjoying the fashion strip with an array of restaurants, you cannot miss visiting this fashion strip. Filled with international and Australian designers, you are immersed in fashion at its finest. Any fashion lover will love visiting Chapel Street, thanks to its vibrant culture, architecture and fashion boutiques. You will love the diversity of its unique boutiques and well-known labels providing a great day of shopping and fun.    

Collins Street ‘The Paris End’


If you are looking for high-end fashion, look no further than one of Melbourne’s premier destinations for designer labels. Definitely filled with world-class shopping, Collins Street has a variety of luxury international brands including Louis Vuitton, Gucci, Prada, Christian Louboutin. Situated in the eastern end of Collins Street, it has been named ‘The Paris End’ thanks to its high-end brands, heritage buildings, and sidewalk cafes. So while you shop for those designer labels, you have the opportunity to enjoy a cup of coffee at a surrounding cafe or treat yourself to a glass of wine and some yummy food. A shopping destination oozing in style, you are sure to enjoy a unique and luxurious experience down one of the most exclusive parts of Melbourne.

Melbourne Central

Another shopping paradise filled with over 300 retailers spilled over five levels. Shop until you drop with Melbourne’s favorite brands, there is sure to be something for everyone. However, the fun will not only happen during shopping hours, but Melbourne Central is also just as fun after dark with many restaurants open until late and cinemas to give you the opportunity to relax in front of a big screen. With so much to offer, this shopping precinct is located in the heart of the city with a range of public transport or you can park in one of their 800 parking spaces available below the precinct. 

DFO South Wharf

Located next to the Docklands, this is any bargain shopper’s dream that holds over 180 Australian and international brands, at a fraction of the retail price. No matter your budget, you are sure to find a bargain in this direct factory outlet for you and the whole family. With many people loving a bargain, DFO is also located in outer Melbourne suburbs including Essendon and Moorabbin. Don’t miss out on this fashion district, you will be mad to miss out on the bargains. 

Simone Pucci

Simone is a freelance journalist who has had writing experience in a variety of areas including sport, travel, fashion, bridal and education. In 2011, Simone completed a Bachelor of Arts in Media and Communications and warranted by her love of writing she completed a freelance journalism course with the Morris Journalism Academy. Whilst spending much of her time writing, one of her biggest achievements so far was making the national final of Miss Italia Australia in 2010.